B2B online stores? B2B online shopping?Aren’t those oxymorons?If headlines and trending stories count for anything: yes.Most people think of B2B as a Stone Age industry. It conjures up images of old-school sales teams, drawn-out deal cycles, print-order catalogs, and fax machines.However, for those willing to look beyond the headlines, nothing could be further from the truth. B2B ecommerce is now more than double B2C and growing.Savvy B2B companies are already taking advantage online shopping to help customers buy faster and easier.They’re using features like wholesale portals, online account creation, content marketing, and even dynamic pricing to automate large portions of the sales process.Most importantly, they are adapting to the B2C-like experience B2B buyers now expect. Here’s how companies are succeeding with B2B online stores, and how you can too …


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